Mobile technology in the hospitality industry is improving various ecosystems. Hospitality software companies are partnering with many business types to deliver premium products and services.

For instance, many app integrations can sync with restaurant tech to streamline standard tasks. Various tactics can also make it simpler for customers to make purchases and for restaurants to maximize profits.

There is much to learn about mobile technology in the hospitality industry. So without further ado, read on to learn everything there is to know about it.

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Mobile Technology In the Hospitality Industry: Definition

Mobile technology in the hospitality industry consists of devices and various types of hospitality software that can streamline operations. It’s been taking the world by storm, as it allows businesses to be more innovative while providing a better customer experience.

Advantages of Mobile Technology In the Hospitality Industry

If you’re uncertain about using mobile technology in the hospitality industry, think again! Mobile technology can transform a business, all with the help of wifi, touchscreens, online accounts, and so on.

If you’ve been wondering what advantages come with using mobile technology in the hospitality industry, you’ve come to the right place! The following are just a handful of reasons why mobile technology is so valuable to hospitality business models.

• Mobile technology is accessible. It’s safe to say that almost everybody has a smartphone. This means that the majority, if not all of your customers can opt into innovative features, such as delivery apps, QR codes, and more.
• Mobile technology is inclusive. When people use their own mobile devices to engage with businesses, they can customize different elements. For example, maybe they’re more comfortable reading in a different language. Or, perhaps they need to turn on audio features due to a hearing impairment. Regardless of the situation, one of the best perks of mobile technology is that unique features can make it personalized to everyone.
• Mobile technology saves time. One of the biggest challenges a hospitality business can face is lengthy wait times. Whether consumers are trying to order a meal at self ordering kiosks or would like to rent beach equipment, mobile features can speed up routine processes.  
• Mobile technology cuts expenses. When everything is virtual, it eliminates the need for the business owner to replace things like menu types and customer rewards program punch cards. Storing different types of information within cloud-based software will be a favorable convenience.
• Mobile technology supports different business models. Not only can traditional brick and mortar businesses use mobile technology, but so can virtual brands or a ghost kitchen. In fact, these digital-centric businesses rely on online technology in order to thrive.

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5 Examples of Mobile Technology In the Hospitality Industry

Onboarding mobile technology solutions should certainly be part of your hospitality or restaurant business plan. However, we understand that the choices can be overwhelming at first. So, we narrowed it down to five user-friendly mobile technology options that will likely suit your business.  

1. Online Ordering Apps: Food delivery apps were probably one of the first types of mobile technology to ever launch. These apps offer the general public with a quick and simple way to order food from the comfort of their own home. But what if we told you that patrons can use ordering apps for other businesses or products? In the hospitality industry, customers can order anything from popular cocktails to rental beach equipment. The process is exactly the same as when you order food–but the menu items are just a little more diverse. The best part? The data from all of these transactions will be stored in the POS system for future reference.
2. QR Codes: If a customer has a smartphone, which they most likely do, they’ll be able to scan a QR code. In doing so, they’ll have instant access to the menus, website, and any other information you’d like to present. One of the best perks about QR codes is that they are editable. What this means for business owners is that if something changes, they can make updates through the proper link. They’ll never have to create new codes or pay for physical copies of this information ever again. Nowadays, platforms like SproutQR make it easier than ever to create a custom QR code for any type of business.
3. Calendar Integrations: If your eCommerce website or app allows consumers to book hotel, golf course, or restaurant reservations independently, allow updates to sync with their mobile calendars. This is a simple yet effective solution, as it doesn’t let people forget about their bookings. Airlines have recently started implementing this tool, where information like gates and times are viewable. If more business models within the hospitality industry started following suit, there would be a lesser risk of missing sales, no-shows, and inadequate scheduling efforts.
4. Push Notifications: If you own a smartphone or laptop, you’re probably super familiar with push notifications. They’re the quick pop-up alerts that show up when a notification comes through a mobile app. Similar to the importance of calendar alerts, push notifications can keep guests on track–especially when they’re at some kind of resort. Whether they’re ordering golf course food at one of their favorite country clubs or are returning to a high tech cruise ship after an excursion, sending quick alerts about dinner times, food deliveries, concierge updates, and more will be beneficial for keeping everyone on the same page.
5. ADA-Compliant Features: ADA compliance is not just valuable to your customer profile, but it’s vital to legally operate a business within the hospitality industry. ADA-compliant mobile technology features might include things like audio readers, written descriptions, the ability to opt for contactless payments or delivery, and translators. When customers aren’t able to place orders in a more traditional way, they might not make a purchase at all. So while these features will elevate the customer experience by offering inclusive solutions, businesses can maximize revenue by never missing out on a sale.

Contact us for a demo now to see how our off-premise solutions can help grow revenue and earnings of restaurants.

Frequently Asked Questions About Mobile Technology In the Hospitality Industry

Mobile technology in the hospitality industry covers a wide array of products and services. Not only does it greatly impact existing businesses, but it’s constantly shaping the future of hospitality.

There’s a lot to cover, so read on to learn more about the basics of mobile technology in the hospitality industry.

What Are the Benefits of Using Mobile Applications In the Hospitality Industry?

Several of the greatest benefits of using mobile applications in the hospitality industry include:

• Streamlines restaurant operations
• Saves time and money
• Enhances customer service
• Creates a better guest experience

What Is Smart Technology In the Hospitality Industry?

Smart technology in the hospitality industry consists of products and software that provides customers with a personalized experience. Such features might include pre-ordering in room dining, while others might allow you to lock the door through an app.

What Are the Technologies Used In Hospitality and Tourism?

Technologies used in hospitality and tourism include:

• Delivery apps
• Reservation software
• Kiosks
• Tabletop devices
• Concierge service
• Robotic tools

How Can Technology Help Boost the Hospitality and Tourism Industry?

Technology can help boost the hospitality and tourism industry by creating innovative and groundbreaking products. By using the right technology, businesses are able to implement product differentiation and rise above the competition. In turn, this will create a robust and lucrative industry.  

How Does Technology Empower the Hospitality Industry?

Technology empowers the hospitality industry by simplifying processes for both patrons and business personnel. Tech solutions help to save time, boost efficiency, and increase profits.